According to the Toca Boca press release, the clothing is supposed to be sitting between the two departments for maximized neutrality, however it seems that Toca Boca’s definition of gender-neutral and Target’s definition are very different. If you wanted a Toca Boca dress though, Target has conveniently put those in the middle of the “Girls” department, with sweatshirts and t-shirts on the other side of a dividing wall, buried in the “Boys” section. Instead, the rack was placed in the middle of “Boys” section.Ī trip to another local Target was met with a variety of clothing in-stock. Not only was this rack completely Toca Boca-free (instead stocked with clothing from Target’s popular line Cat & Jack) it was not even close to being between the “Boys” and “Girls” departments. A trip to a Target retail location with clothing in-stock, according to the company’s website, was met with quick disappointment after the only Toca Boca sign in the store led to a rack missing the clothing entirely. Be careful of Target’s definition of “in-stock.” What pinpointed as a location carrying the line on its shelves was met with disappointing results.
While the clothing line may include the neutral characters in an effort for no child to feel excluded, Target has ruined those efforts with their availability, terminology and placement of the clothing and accessories.Īccording to, select clothing and accessories are available in-stores, with in-stock availability varying by location. “True to those values the collection was designed with inclusivity in mind, and we are so excited to see it will be merchandised together as a collection sitting between the boys and girls aisle of many Target stores.”īecause of Toca Boca’s commitment to gender neutrality and equality for children, it is no surprise that news outlets are singing Target’s praises left and right for carrying the gender neutral line. “Everything we make at Toca Boca is designed for all kids it’s our mission to make sure no kid ever feels excluded by Toca Boca,” said Mathilda Engman, Head of Consumer Products, Toca Boca.
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